Brief
Senior growth designer on the 'account access' org, and lead designer on the 'new user sign-up' team across Facebook, Instagram and Messenger.
Mission
Enable people to access Meta technologies in a way that feels unified, simple, trustworthy and human.
SNAPSHOT OF
DELIVERABLES
Contributions
In Meta fashion, here are some of my contributions per axis:
Product impact
- Exceeded Expectations by delivering outsized impact across two product teams, helping both teams exceed their goals consistently for 2 years, delivering 25+ million new users, and 15+ million recover accounts.
- Reduced steps in the account recovery flow (+3million MAU)
- Offered more help at dead-ends (+2million MAU)
- Designed a better balance between competing jobs (+5million MAU)
Strategy
- Set design principles to scale the use of machine learning across access flows without hurting the UX (+12M MAU so far)
- Drove end-to-end UX for multiple company-priority features, including iterating on executive feedback and solving legal blockers.
- Led quarterly design-driven team brainstorms, followed with feasibility check and sizing, consistently making up 20-60% of the team's roadmap.
Design excellence
- Creator and lead maintainer of the Figma documentation for registration flows in production; which drives clarity across partner teams and enables product teams to move faster at the kickoff stages of projects.
- Co-organizer of weekly design critiques, sharing design feedback for a group of 30 designers.
- Worked with internationalization to develop guidelines for mobile number formatting, influencing 5 teams to update their content to be more consistent and accessible to the rest of world.
People
- Onboarded and mentored 2 designers to achieve their goals at Meta.
- Helped VP of Design collect and consolidate work from across org to showcase achievements internally.
- Organized multiple team events.
